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Two pieces of art for my online serial fantasy novel, The Gilded Shackle, and a portrait of me.
Two pieces of art for my online serial fantasy novel, The Gilded Shackle, and a portrait of me.
So exactly how important are “looks”.......
Well off-line it is a debatable topic but in the on-line world looks don’t count for much and you certainly can not judge a book by it’s cover!
Yup I am going to say it again, on-line the most powerful tool is “CONTENT.” Content drives traffic, sales, and visitor loyalty. The look of your site plays a very small part in making a successful web site. Don’t get me wrong it certainly has its place but it is not where your focus should be when first starting your on-line business.
Your initial site design should exude professionalism without too much flair. Your focus should be on ease of navigation and content.
Two quick examples take a look at Google.com no fancy stuff there just simple and straightforward but one heck of a moneymaker! Check out curezone.com this site looks really basic and is actually kind of unattractive but it gets over 16,000 visitors a day!
Take it from Kipling......
"Words are, of course, the most powerful drug used by mankind." ~Rudyard Kipling
So if “content is king” how exactly should you communicate your message?
The key is to communicate your content in an easy to read consumable style, kinda of like you were sharing information with a friend over coffee. Don’t write as if you are completing your thesis write in a friendly manner, kind of the way you talk (well, almost).
Write short, sharp, active sentences. Your sentences should not be long formal paragraphs.
Keep it simple, visitors know great content when they read it........
1) It has that "been there - done that" voice and flair.
2) It has specific knowledge that comes from real experience.
3) It is supported by a depth of useful information -- good reference material plays an important part.
4) It is spun or positioned in a way that is uniquely yours.
Furthermore, it is consistent, from page to page, from e-zine issue to issue, from week to month to year.
And finally, it is for the customer, absolutely. If you write to please just yourself, you have a hobby. Nice creative outlet, but it’s not likely to pay much.
The key is if you are trying to start a business on-line don’t put a tremendous amount of time and money into how your site LOOKS put it where it counts into the real money maker, CONTENT! All the fancy flashing high tech buttons and video streaming in the world is not going to drive traffic to your site. You could have the snazziest looking site with all the high tech stuff and still fail miserably.
Bottom Line........
Building a business is all about building relationships and you can’t do that with a fancy looking web site.
If you are honestly thinking about starting an on-line business don't be taken in by companies selling flashy web sites for nice sums of money. Yes they will look good but trust me, not many folks will see them! And that will not do your bank account any good!
Want to learn more about "me"? Check out my Bio Page, visit my web site Healthy Holistic Living or you can listen to my interview with Brian Therrien at The Disability Digest
Want to learn more about the tools that I used to build a successful on-line business? You can go to Site Build It
If you have questions about how to start your own on-line business you can contact my via my Bio Page or you my web site