I've had a lot of people ask me, 'Should I upgrade to a Blu-ray DVD player? 

Trying to answer that question just got a lot more complicated. 

The price tags have never looked better.  But that's not the whole story!

PriceSCAN.com tracks the price history of all sorts of products and they've watched the price drop 50% in recent years.  Lately there have been some pretty sharp drops and two weeks ago there was a dramatic 8% drop in the Pricescan Blu-ray index.  The CEO of PriceSCAN tells me Blu-ray is in a war with both video on-demand and now in a sense it's own future.

Here's what he means, last week came the announcement that 3-D Blu-ray players are in the works and maybe out as early as next year!  This may bring the Blu-ray price down even further but it could also turn consumers off completely.  CEO Jeff Trester says, "it's not clear what the level of back capability will be, whether you'd get any 3-D effects on the existing Blu-ray players.  As as a consumer you really have to think in your mind, is this something that's going to be around 3, 4 years from now, do I really want to make this financial investment, not just in the player but in the discs themselves."

I found Blu-ray players at Best Buy last week for as low as $149.  If you want to continue to track the price of Blu-ray players, or anything else for that matter, check out www.pricescan.com