Hot Potato: Who's Job is Social anyway? Most agencies and brands now have the Social media 'Guru' and are building teams around them. But ultimately, social will be a part of everything we do, so is this model of building separate social teams sustainable? Meanwhile, different groups are trying to "own" social on behalf of brands. Is it the job of a digial agency? A PR agency? The tech platform provider? The fact is, Social is a NEW channel of communication and requires expertise in a new discipline and a NEW way of thinking.
Moderator: Jack Feuer, Editorial Director, UCLA Magazine

Speakers:
Alex Blum, CEO, KickApps
Matthew Milner, VP of Social Media, Hearst Digital
Craig Daitch, SVP of Activation, Converseon
Avi Savar, Founder & Chief Creative Officer, Big Fuel