The blog post below is a continuation in the series of articles on 'How I Started a Thriving Business While on Disability' and boy is my business ever THRIVING!  Who ever said being a small business owner during a recession is bad is dead WRONG! The absolute best business to have during a recession is ‘Webprenuer’!

Things are going so well that I am starting a second web site on ‘Home Remedies and Natural Cures’ I should have it up and running in the next 3 months.  My goal is by next year to be earning $5,000 per month and working 5 hours per week! And to finally say goodbye to my Disability Checks!

Do My Readers Really Care Who I Am?

How important are you, the writer, to your readers? Do they really care who you are or why you built your web site?

We have all seen the “About Us” button on a web site and if you have a web site you might even have one, but how important are they? And what's the real value of such a page? And, of course, the all-important question, do you know how to maximize its value?

Well, after reading an article by Bryan Eisenberg called “The Power of the About Us Page”, I am sold on the importance as well as the advantages of sharing a piece of yourself with your reader.

According to Bryan, an “About Us" page is a tremendous opportunity to cement a relationship with many prospective customers. It can put a human face on an otherwise technical, dry, and impersonal page. Properly written, it can provide some serious buying resolve to certain customer segments.

Humans want to connect with other humans. That's easy to forget in a transaction-focused business world, but consider MySpace.com's explosive success. What's MySpace if not a massive collection of "About Me" pages?” It’s simple building a business is about building relationships.

In his article, Bryan also shares the most common “About Us” page mistakes:

• “You tell what you do, instead of who you are.” Remember, this is your opportunity to connect with your reader. They already know “what you do”, what they actually want is to know the person or persons behind the product.

• “The content is thoughtless.” Taking paragraphs from various pages on your web site to create an “About Us” page is not going to endear you to your reader. It is likely going to irritate those few readers that wanted to know more about YOU!

• “Where are the people?” Too few companies actually include photos on their “About Us” page. Photographs of your writers, you or just fun office photos can add a tremendous amount of interest to your web site. It adds that personal touch, a face behind the name.

• “The "About Us" page needs an enema.” Long winded, boring, technical “About Us” pages do nothing for your reader or your business. Instead, show your readers how passionate you are about your business and why you do what you do.

Bottom Line.........

Not every customer wants to know more about you, but don't disappoint those who do. Writing an "About Us" page that focuses on the human aspect of your business could result in higher conversion from those who encounter it and that could mean more money in your pocket!

Want to learn more about "me"? Check out my Bio Page, visit my web site, Healthy Holistic Living or you can listen to my interview with Brian Therrien at The Disability Digest.

Want to learn more about the tools that I used to build a successful on-line business? You can go to Site Build It or you can check out this video

If you have questions about how to start your own on-line business you can contact me via my Bio Page or you my web site.

Oh and if you are ready to build your own successful on-line business now is a Great Time Site Build It is running their ‘Spring Special 2 sites for $399.00’ which means you could pair up with another Disability Digest member who is interested in building a web site and share the cost. That means it would only cost each of you $200! Seriously this is a fantastic deal! And if you decide to keep the second site for yourself you have up to 9 months to activate it!

NOTE: OOPS looks like to Spring Special has expired! If you are interested drop me a note and I can sign you up personally and still offer you the SPECIAL!