So you want to build a web site but are a little apprehensive about writing......? Boy, do I ever understand! But the key is simple, just be YOU! There is nobody else out there that has your unique voice, style or expertise.

The goal of good writing is to COMMUNICATE... to build relationships with your audience.

Do you realize that all day long, in your "OFFline life," you do exactly that? You PREsell yourself. You build your personal "offline brand of one." This is the image that people have of you. Building a "brand of one" is just as easy to do ONline, and just as important, through your writing.

Relax. There is no mystery to good writing. No secret society. No smoke and mirrors.

You can write to PREsell! No genetic talent required! It's just a matter of unlocking what's already inside YOU.

On the Net, effective PREselling creates a warm, "open-to-buy" mindset in your target group and gets that important click-through to your monetization source, which is just another way of saying you make money! And PREsold visitors are much easier to convert into customers.

Successful PREselling content "works" at several levels...

1) It has that "been there - done that" voice and flair.

2) It has specific knowledge that comes from real experience.

3) It is supported by a depth of useful information -- good reference material plays an important part.

4) It is spun or positioned in a way that is uniquely yours.Furthermore, it is consistent, from page to page, from e-zine issue to issue, from week to month to year. And finally, it is for the customer, absolutely.

Keep in mind that when I say “spun” I simply mean “how you present yourself”. This doesn’t imply that you are manipulating or twisting your words, it is about presentation. That is why it is so important to “keep it real”, over deliver on your content and give your readers what they want. They can be manipulated and “sold” a bill of goods anywhere else, instead, surprise them by giving them what they are looking for. You will be quite pleased with the results.

Need a little help? Take some time to read Make Your Content PREsell! It provides all the guidance and strategies you need to create winning content... relevant, information-packed content pages that make your business stand out from the crowd and open your visitors' minds to your monetization offerings......oh, yeah, and it’s free!

Always build a web site with your unique voice and expertise. On the other hand, there may be a point that outsourcing your articles makes sense.....time is usually the reason someone would outsource their articles…. But, keep in mind this is only after you have an established web site that has developed your unique “brand of one.” The key is to weave a bit of your voice into every article regardless of outsourcing or not!

Bottom Line......

Building a “brand of one” is essential to creating a successful on-line or, for that matter, off-line business! Follow your passion; speak from your experience and keep it real....and you won’t go wrong.

The information, concepts and tools that I am sharing with you are taken directly from Site Build It!, created by Ken Evoy. This is the system that I used to build my successful web business and the only one that I would recommend you use to build your Internet business. Site Build It! is the only, all-in-one, site-brainstorming-and-building-and-hosting-and-marketing, step-by-step system of software tools that delivers thriving, profitable business.

Want to learn more about "me"? Check out my Bio Page, visit my web site, Healthy Holistic Living or you can listen to my interview with Brian Therrien at The Disability Digest.

Want to learn more about the tools that I used to build a successful on-line business? You can go to Site Build It or you can check out this video

If you have questions about how to start your own on-line business you can contact my via my Bio Page or you my web site.